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Company reports strong finish to second year of transformation
In the fourth quarter of 2025, Kimberly-Clark’s net sales of $4.1 billion were down 0.6%, as organic sales growth of 2.1% was offset by a 2.5% decline primarily from the exit of the company’s private label diaper business in the U.S. Organic sales growth was driven by volume-plus-mix growth of 3%, partially offset by price investments of 1.1% to enhance value propositions.
For the full year 2025, net sales of $16.4 billion were 2.1% lower than the prior year primarily due to a 2.9% negative impact from a combination of the PPE divestiture and the exit of the company’s private label diaper business in the U.S., as well as a 0.9% negative impact from foreign currency translation. Organic sales grew 1.7% driven by a 2.5% increase in volume, partially offset by price investments of 0.9%, while portfolio mix was broadly in line with a year ago.
In North America, net sales of $2.6 billion decreased 3% percent in the quarter, driven by a 3.7% impact from the exit of the company’s private label diaper business, partially offset by organic sales growth of 0.8%. Organic sales growth was driven by broad-based volume growth of 2.5%, which was partially offset by declines in price and mix.
North America net sales of $10.8 billion for the year were down 2.4% driven by a 3.9% impact from the exit of the company’s private label diaper business, partially offset by organic sales growth of 1.8%. Organic sales growth was driven by volume growth of 2.6%, partially offset by declines in price and mix. Personal Care categories value market share were up 20 basis points for the year, with volume share up 90 basis points.
In the International Personal Care (IPC) segment, net sales in the quarter of $1.4 billion increased 4.2% driven by organic sales growth of 4.5%. Organic sales benefitted from strong volume led growth of 3.3% reflecting improvements in consumer value propositions across the portfolio, and enhanced portfolio mix of 2.4%, partially offset by price investment of 1.2%.
IPC net sales of $5.7 billion for the year decreased 0.9% as unfavorable currency impacts offset organic sales growth of 1.7%. Similar to the quarter, organic sales growth was driven by volume led growth and improved portfolio mix, partially offset by price investments. Strong volume led growth drove weighted share gains primarily in baby and child care.
“In 2025, we accelerated the largest transformation in Kimberly-Clark’s more than 150-year history, delivering results that underscore the strength of our business and serve as a springboard for enhanced growth and continued outperformance in 2026,” says Kimberly-Clark chairman and CEO Mike Hsu. “We delivered pioneering innovation across the value spectrum, breakthrough creative storytelling that strengthened brand love,and superior execution that fueled our second consecutive year of broad-based, share gain-led volume-plus-mix growth. We’ve also maintained a relentless focus on cost discipline as we successfully pivot our portfolio to higher growth, higher margin personal care categories.”
He adds: “Acquiring Kenvue is a powerful next step in our transformation that will compound the momentum we’re already delivering across Kimberly-Clark. Importantly, it will also enable us to raise the standard of care for billions of people around the world. We are making strong progress on our integration planning efforts and look forward to delivering on this unique opportunity to create generational value for Kimberly-Clark shareholders.”
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